Enterprise 2.0 Archives
Tags: conference, defrag, innovation, social, technology November 28, 2009 Experiencing Defrag 2009
The past year I've been speaking at several both large and small conferences in Norway, but this month I also went abroad to speak at the Defrag social technology conference in Denver, Colorado. This conference is one of the most interesting I have attended, so to share my experience I've written this piece about the experiences and insights that I got out of Defrag.
Now if you'd like to start off by getting an impression of what went on during the conference before I get into my analysis, then go have a look at the Defrag 2009 liveblog that Graeme Thickins did throughout the event. Another good starting point is to look at the twitter-talk that took place with the #defrag and #defragcon hash-tags, which is all documented at Defrag's EventVue page. Finally there is a guerilla video stream covering most of the conference that were being created and put online by ReussDesign. My talk on open data was also filmed by Reuss and can be found about 12 minutes into the recording titled "Defrag Conference Clip 4".
Defrag Conference Day 1
Next up on the agenda were presentations of four current problems, as well as the afternoon topical explorations, neither of which I found very interesting as many were nothing but poorly disguised marketing pitches for a company or product. Due to this I found the largest value of this conference to be the small-group interactions and networking with all the amazing attendants, something that came especially well to light in the very high quality open space discussion session held just before lunch. This was unfortunately the only such session in the program, and something the conference could only gain from adding more of next year!
Crowding back into the main hall after the topical explorations we were greeted by a series of very interesting 10min "fragments", of which the presentation on Atlassians use of 20% time were especially inspiring. Then to sum everything up at the end there was a lively panel discussion with Chris Sacca and Chris Shipley, the two 'douchebags' :-) doing a great job of setting the mood and giving everyone a bunch of laughs before the evening reception with the sponsors. Unlike some other conferences I've been to there was no organized dinner in the evening of day one, so during the reception people clumped together in groups more or less at random to go out for dinner separately at various restaurants around central Denver. Afterwards those most eager to network randomly reconvened back at the hotel bars to squeeze the final bits of action out of the day, which let me have some great chats with amongst others Robert Scoble and Eric Knipp.
Defrag Conference Day 2
Day two was also when I did my own talk in the topical exploration session called 'Leveraging the Open Web'. In brief the session started out by an introduction to the industrialization of content creation Peter Sweeney, after which I covered the basics of Open Data from where I handed over to Paul Miller to talk about Linked Data. After the talks the session was then rounded off with a short debate facilitated by Ben Kepes. I must say that I rather liked the format of the session that began with four lightening talks around a central topic leading into a catalysed group discussion where both the speakers and the audience got engaged, however I believe that it could have been made even better by setting aside more time for both the speakers and the facilitated discussion, as the constraints forced the exploration of the topics to be cut a bit short. For a more detailed summary of the discussons in this session see the coverage by CMSWire, where you can also find writeups of the other topical explorations at Defrag.
After these sessions the conference wrapped up with a keynote discussion that looked back on the 10 years that have passed since the publication of the Cluetrain manifesto. It was a very interesting summary of the thoughts that have shaped the American internet economy, but it didn't feel very relevant to me due to the limited influence this book has had on the IT business in Norway thus far. Hopefully this will change a bit over the next couple of years.
The digital back-channels
Not only did the back-channels provide a very interesting set of insights and commentary that you otherwise wouldn't get, but through these channels the conference itself can even be influenced directly by those only following the online streams, as described in this post about twitter and the ricochet effect. Such live coverage as this not only gives the attendants an extra level of insight and connectedness at the conference, but it also provides a lasting reflection of the event through all the tweets, blogs and videos that are published online for posterity. This is especially valuable for those that didn't attend, as the insights gathered can be found in the many blogs that has been written about the conference. For those interested in more on Defrag, these posts provide a good overview:
Last but not least an overview of more Defrag posts can be found at Lou Pagilas Defragging the Defrag Coverage.
Posted by Svein-Magnus Sørensen at 22:20